The Collagenwave® was requested for the #plumpliptips piece on ITV's THIS MORNING programme. The show discussed various ways of plumping those lips without the use of injectables. With well known Beauty editor and Collagenwave® fan Nadine Baggott in attendnce she went through some alternatives to plumping those lips.While Phillip Schofield opted for the another approach Nilam Holmes explained how the Collagenwave® can help promote bloodflow to the lips area causing the lips to plump and portray a full er lip without the need for injectable procedures. The before and after sequence show also shows a significant result to the fine lines surrounding the lip area of our model for the day.